The fine print at a legible size.

What can I win if I register to vote?

• Each week, 10 randomly selected winners will receive two free Put Some Cheese On It T-shirts in the mail.
• T-shirts are available in two sizes: adult large and kid medium.
• The sweepstakes will take place over a 20-week period, starting the week of July 27, 2009 and ending the week of December 7, 2009.
• Each registered voter may win one time only.
• Winners will be chosen at random.

What can I win if I submit a photo?

Much like our friends who registered to vote, you will be eligible for the weekly T-shirt giveaway. (For more information, read the section to the left)

Here's where things get really important. So, read carefully.

• Even though each person may enter up to five different photos for the sweepstakes, only one of them is eligible for the weekly winner prize. No one can be the weekly winner more than once.
• After your submission has been approved, it will be uploaded into the Cheese Gallery (link) for other registered users to vote on.
• Every week, one picture will be selected as the weekly winner. To win, your picture must receive the most votes in that given week.
• The other submitted pictures will lose all of their current votes from the previous week. But don't worry, these submissions will still be eligible to win in future weeks if they receive enough votes. (So, don't forget to tell your friends to come back and vote for you).
• At the end of the 20-week period, these 20 weekly winners will be entered into a random drawing for a chance to win one of two grand prizes.
• The sweepstakes will take place over a 20-week period, starting the week of July 27, 2009 and ending the week of December 7, 2009.
• One grand prize winner will win a Chevy HHR – with or without the cheese decals.
• The other grand prize winner will receive $2,500 for groceries.

The nitty gritty of it all.

Official Rules
No Purchase Necessary to Enter or Win

1. Description of the Contest
   The Contest combines a photo competition and a random drawing sweepstakes (collectively, the "Contest"). You can enter the Contest by visiting the Contest website, www.putsomecheeseonit.com (the "Contest Site") at which you can register and upload your favorite photos incorporating cheese. You can submit up to five photos throughout the Contest Period (8:00 AM CT 7/27/09 through 12:00 AM CT 12/07/09). Entries received before or after the entry period will be void. The photos will be posted for weekly public voting during the Contest Period as submitted, and voting will be open from each Monday morning at 12:01 AM Central Standard time until the following Sunday at midnight Central Standard time. Each of the 20 photos that receives the most number of votes during each of the weekly voting segments will be placed in a random drawing at the end of the Contest Period, to award the Grand Prize, a 2009 Chevrolet HHR, and the First Prize, a $2,500 grocery gift certificate or the cash equivalent. Photos that do not receive the most votes during the first weekly voting period in which they were submitted will be eligible for voting in subsequent weekly periods, however, no votes will be permitted to be transferred from one voting period to the next. Additional weekly drawings will be held every Monday during the Contest Period in which ten winners each week will be selected and awarded 2 T-Shirts, one adult size and one youth size.
2. Eligibility
   Open to legal U.S. residents who reside in Arkansas and the following counties in Missouri and Oklahoma [Missouri: Barry, Benton, Camden, Cedar, Christian, Dade, Dallas, Dent, Douglas, Greene, hickory, Howell, Jasper, Laclede, Lawrence, McDonald, Newton, Oregon, Ozark, Polk, Pulaski, Shannon, St. Clair, Stone, Taney, Texas, Vernon, Webster, Wright, Oklahoma: Adair, Atoka, Bryan, Cherokee, Chocktaw, Craig, Creek, Delaware, Haskell, Latimer, LeFlore, McCurtain, McIntosh, Mayes, Muskogee, Nowata, Okfuskee, Okmulgee, Osage, Ottawa, Pawnee, Pittsburg, Pushmataha, Rogers, Sequoyah, Tulsa, Wagoner, Washington]. Entrants must have a valid driver's license and have reached the age of majority in the jurisdiction in which they reside. Employees of the Midwest Dairy Association, SHS Advertising, Department Zero, Inc., their affiliates, subsidiaries, advertising and promotion agencies and members of their immediate families and/or persons residing in the same household of each are not eligible. Entrants are subject to all applicable federal, state and local laws and regulations. Void where prohibited by law.
3. How to Enter the Competition
   Go to the Contest Site and follow the onscreen instructions to enter your photos. All photos must depict cheese in some fashion. You may submit one or more photos at a time, but you cannot submit more than five photos in total during the Contest Period. Send your photo(s) by mail, along with an accompanying 3"x5" card containing your name, address, day and evening telephone numbers, to "Some Cheese On It Contest," c/o, SHS, 2000 Central Street, Kansas City, MO 64108. Entries must be received by 12/4/09. Entries submitted without complete identifying information are not eligible to win. Sponsor is not responsible for late, lost or misdirected mail. Once the photos are received the photos will be posted for public voting. All entrants represent and warrant that they are the author of the photos submitted in connection with the Contest and that use of the photos by Sponsor as provided herein will not infringe or misappropriate any intellectual property, rights of publicity, or other proprietary rights of any person or entity.
4. Voting
   Photos posted at the Contest Site will be eligible for public voting. To cast votes, voters must reside in the United States. Voting instructions will be posted at the Contest Site. Limit one vote per person per day. Sponsor reserves the right to disqualify any votes that it believes, in its sole discretion, were fraudulently cast, were cast in violation of these rules, were cast using robotic means of any sort, or were cast to gain an unfair advantage.
5. Selection of Winners
   At the conclusion of public voting each week, on Sunday at midnight Central Standard Time, the photo with the most number of eligible votes will be declared a Contest Finalist. In the event of ties for the top weekly position, all those who are tied will be entered into the drawing for the Grand Prize and First Prize. Odds of being selected as a Contest Finalist are not capable of being calculated due to the uncertainty over the number and quality of entries received and the times at which the entries are submitted.
6. Drawing
   A random drawing will be held on about 12/7/09 to select the Grand and First Prize winners among the Contest Finalists. Odds of winning the Grand Prize or First Prize are 2 in 20, assuming that there are no ties during the weekly voting periods.
7. Photo Requirements
   
   1. The photo must be your sole property in its entirety and must not infringe the copyright, trademark, privacy, publicity or other intellectual rights of any third party. If your photos include the likeness of any person other than yourself, you must obtain permission from the person depicted or if, in the case of a minor, from the minor's parent or legal guardian. If your photo contains any content that is subject to copyright protection, you must obtain permission to include such content from the copyright owner.
   2. Your photos cannot contain any content that is sexually explicit, obscene, disparaging of a person, entity or group, libelous or is otherwise inappropriate, in the sole discretion of the Sponsor.
   3. All photos must be submitted in JPEG or GIF formats only, with a maximum file size of 4 MB.
8. Use of Entries
   No entries will be returned. All entries, excluding the photographs submitted in connection therewith, become the property of Sponsor. By entering, all entrants consent to the use by Sponsor of all the information provided in the entries, including but not limited to for marketing or sales promotion purposes without any attribution, identification, right of review or compensation to entrants, excluding the photographs.
   
   Entrants shall retain ownership rights in all photographs submitted in connection with the Contest, although Sponsor may retain print and electronic copies of the photographs in perpetuity if it chooses to do so. By entering the Contest, you grant Sponsor a perpetual non-exclusive worldwide license to display, reproduce, edit and create derivative works from your photo or otherwise use your photo by any means and in any media whatsoever, whether now known or hereafter developed for any and all purposes, without additional compensation or right of review.
9. Grand Prize and First Prize
   Grand Prize (1): a 2009 Chevrolet HHR, with approximately 15,000 miles. (Approximate Retail Value (ARV $19,000); First Prize (1): a $2,500 grocery card or $2,500 cash-value. The car is the promotional vehicle displayed [where] and is awarded "as is," except for the remaining portion of the manufacturer's warranty. Car will be delivered within 30 days to a mutually agreeable location. Winner is responsible for all license and registration costs and must present proof of insurance before ownership of the car will be transferred to the winner. Sponsor makes no warranties or disclaimers concerning the car beyond those customarily given by the manufacturer.
10. Weekly Prizes
    Ten winners each week will each receive two T-Shirts, one adult size and one youth size, determined via a random drawing for which all Contest entrants and individuals who participate in the voting process will be automatically entered. Odds of winning any weekly drawing are not capable of being calculated due to the uncertainty over the number of entrants and individuals who participate in the public voting process. Limit one weekly prize per person per week.
11. Acceptance Official Rules
    As a condition of entry, participants fully and unconditionally agree to these Official Rules and to Sponsor's decisions, which are final and binding in all respects. Sponsor reserves the right to qualify all submissions and to reject any submissions that do not meet the requirements for participation as established by Sponsor.
12. Entry Errors
    Sponsor is not responsible for lost, late, incomplete, damaged, stolen, invalid, unintelligible or misdirected entries. Sponsor is not responsible if online service or equipment is interrupted including without limitation (1) interruptions to any network, server, Internet, Web site, telephone, satellite, computer or other connections, (2) failures of any telephone, satellite, hardware, software or other equipment, (3) garbled, misdirected or jumbled transmissions, or traffic congestion, or (4) other errors of any kind, whether human, technical, mechanical or electric, or (5) the incorrect or inaccurate capture of entry or other information or the failure to capture any such information. If for any reason, the Contest cannot be conducted in a manner contemplated by these Official Rules, Sponsor may cancel, modify or terminate the Contest and award prizes to those who entered prior to the time of termination.
13. Substitution; Taxes
    No assignment or transfer of prizes will be permitted, except at Sponsor's sole discretion. Sponsor reserves the right to substitute a prize with one of comparable or greater value if an advertised prize is unavailable. The winners are solely responsible for all federal, state and local taxes associated with the receipt of any prize.
14. Potential Winners
    Winners will be notified by phone, email or regular mail within 5 days of the selection date. Failure to respond to a prize notification within 7 days of notification will result in disqualification, at which time alternate prize winners will be chosen as necessary using the same procedure specified above. Entrants are responsible for insuring that all information listed in the entry form is up-to-date and accurate. The First Prize grocery gift card, if selected by winner, will be sent by regular mail within 14 days of award. If the gift card or any t-shirts are returned as undeliverable to Sponsor, the potential prize winner will be disqualified.
    1. RELEASE. By participating in this Contest or receiving a prize, entrants agree to release and to indemnify and hold harmless the Sponsor and each of its officers, directors, employees and agents from any liability, injury, death, loss or damages to entrant or any person or entity, including without limitation, damage to personal or real property, caused in whole or in part, directly or indirectly, by participation in this Contest (or related activities) or the acceptance, possession or use/misuse of a prize. Grand and First Prize winners will be required to sign an affidavit of eligibility and a liability and publicity release (unless prohibited by law) which must be returned within 7 days of notification. If a prize winner fails to sign and return the requested documents to Sponsor, that prize winner may be disqualified, and the associated prize will thereafter be awarded to an alternate, randomly-selected prize winner from the remaining valid entries using the procedure specified above.
    2. Publicity. Except where prohibited, each winner grants consent for the Sponsor to use his/her name, likeness, voice, opinions and biographical information for publicity, advertising, trade or promotional purposes in any media or manner, now known or hereafter devised, worldwide, without further payment, consideration, notice or approval.
15. Conditions of Participation
    
    1. Sponsor reserves the right in its sole discretion, to modify, cancel, terminate, and/or suspend the Contest and to disqualify any individual who tampers with the entry process, violates these official rules, or acts in a disruptive or unsportsmanlike manner.
16. Disputes/Choice of Law
    Except where prohibited, each entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by state or federal courts situated in St. Paul, MN, in which each entrant hereby consents to the exercise of personal jurisdiction as a condition of entering this Contest (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys' fees; and (3) no punitive, incidental, special, consequential or other damages, including without limitation, lost profits, may be awarded (collectively, "Special Damages"), and (4) entrant hereby waives all rights to claim Special Damages and all rights to have such damages multiplied or increased. Minnesota law, without reference to choice of law rules, governs the Contest and all aspects related thereto.
17. Privacy
    Personally identifiable information that is submitted by entrants as part of this Contest will be used to administer the Contest, select prize winners and fulfill prize-delivery requirements and comply with applicable federal and state laws, and will be treated in accordance with Sponsor's privacy policy accessible at www.putsomecheeseonit.com.
18. Sponsor
    This Contest is sponsored by:
    Midwest Dairy Association
    2015 Rice Street
    St. Paul, MN 55113
19. Contest Results and Official Rules
    To obtain the identity of the winners and/or a copy of these Official Rules, send a self-addressed stamped envelope to "Put Some Cheese On It Contest," c/o, SHS, 2000 Central Street, Kansas City, MO 64108.